|The Small Business Library|
February 26, 2001
Jitter Bugs Don't Make Money
I don't have any statistics I don't suppose there are any, concerning what the average income earned from the Internet is. The sad fact is that the majority of people will never make a significant amount of money from the Internet. For those who do, it would be interesting to work out their actual rate per hour. If they added up all the hours spent at the keyboard, from the moment they set out to make their fortune divided by the money actually earned, it may have been more profitable and definitely more sociable to get another job. Of course we have all heard about those few who have made it BIG.
For the newcomer to e-commerce it can be a severe case of information overload. Just which opportunity do you join? There are so many, and wow, they all look good. "I'm going to be a squillionaire by next week! People are just queuing up to give me money, for doing nothing. If I join this one they will guarantee to help me and turn $10 into $10,000 in six weeks. This one's going to be bigger than Microsoft and Wow I'm the first to get in!!!!!!"
So if there are so many opportunities to make money, why do most people never make any?
Answer: because they are 'Jitterbugs'.
They get involved in too many opportunities and can't do justice to any. Just as they think they have found their path to wealth a good friend contacts them drooling and slobbering over his mouse, telling that "you just have to get into this. It's going to be huge and it's backed by some Internet marketing guru, who knows what's what, or even that the CEO himself has been talking to him and this is absolutely genuine and it's Pre-launch (don't you just hate that word?). If you get in now before the price increases!!!"
So why do people flit from one opportunity to another? Fear, of loss, greed, lack of confidence in their own ability, lack of direction.
If they just had the will power to stick to one opportunity, one business, and get focused on it, had a clear plan and worked it. Were not distracted by others, they would learn the intricacies of developing a substantial income from the net. The first venture into the world of Internet Marketing may not be make their fortune. If they can develop a small income from a business, however, they can use that knowledge to expand their business portfolio. Every so often along comes 'a gem' but you have to be equipped to cut it.