This analysis defines the parameters
for an optimal Link Campaign by studying the link structure
of top ranked competitors. Websites with more and higher
quality inbound links from other websites with similar
theme receive higher ranking. An optimal link structure
will dramatically enhance search engine rankings.
are those website links that reside on other websites.
The term "Inbound"
refer to a link's direction: pointing to a page on your
website; typically the home page. Sometimes, these links
are called "backward links".
From spider-based search engine's point of view, each
quality link to a website is interpreted as a vote of
confidence in that website - the more votes, the higher
the ranking. But links are not all created equal.
The concept is simple. Affiliate and graphic links are
for sales and marketing. These links can be "bought"
so that search engines don't value them. But a text
link required a Webmaster to inspect the target site
is that the Webmaster has validated the authenticity
and theme of the target website through the link.
the link text (anchor text), body or title includes
the keywords, the link has a higher value and complements
proper page optimization.
The evaluation process begins with an accurate measurement
of a website's existing link popularity and quality
and compares it to highly ranked websites for targeted